Year 12

Theme 1.

Marketing and people.

Meeting customer needs

The market Marketing mix

Marketing strategy

Managing people Entrepreneurs

Theme 2.

Managing business activities.

Raising finance

Financial planning

Managing finance

Resource management

External influences

Year 13

Theme 3.

Business decisions and strategy.

Business objectives and strategy

Business growth Influences on

Business decisions

Decision-making techniques

Assessing competitiveness Managing change.

Theme 4.

Global Business.

Globalisation

Global markets

Business expansion

Global marketing

Global industries

Global companies (multinational corporations)